What You Can Expect
Made in the USA in a GMP-certified facility
No wheat, soy, or artificial colors
High-quality ingredients
Made in the USA in a GMP-certified facility
No wheat, soy, or artificial colors
High-quality ingredients
Made in the USA in a GMP-certified facility
No wheat, soy, or artificial colors
High-quality ingredients
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Skin Diseases Grow up to 14 % to 35 % in Dogs with over 8 years Old
As your dog ages, the skin barrier weakens, and their natural ability to fight irritation and absorb nutrients diminishes. That makes them more vulnerable to dryness, allergies, shedding, and inflammation. That’s why Pup Choice Omega-3 Skin & Coat Chews aren’t just nice to have — for many aging dogs, they’re proactive skin insurance.
Source: Veterenary Partner
Nutritional Gaps Grow with Age — Fill Them Early
Scientific studies reveal that as dogs age, even with a good diet, they may develop vitamin and mineral deficiencies affecting their energy, coat, joints, and immune health. Early supplementation can help fill these gaps, supporting vitality, mobility, and everyday wellness — helping your pup stay healthier, longer.*
(*Data summarized from veterinary digestive health research and pet owner surveys.)
Is Your Dog Getting the Right Nutrients for Skin & Coat Health?
Even the best kibble or homemade meals can fall short when it comes to omega fatty acids and skin-supporting vitamins. Without extra help, minor dryness, itching, or shedding today can lead to more serious skin problems tomorrow.
Pup Choice Omega-3 Skin & Coat Chews deliver targeted nutrition with Wild Salmon Oil, Biotin, Zinc, and Vitamin E — supporting soft, shiny fur, less shedding, and natural relief from itching and allergies. All in one tasty chew your pup will beg for!
✅ PhD-Endorsed, Science-based
✅ Real Results, Backed by Reviews
✅ Clean, Purposeful Ingredients
✅ Built for Skin & Coat Wellbeing
❌ Generic Off-the-shelf Formulas
❌ Little to No Visible Change
❌ Loaded with Fillers & Fluff
❌ Built Around Margins & Hype
✅ PhD-Endorsed, Science-based
✅ Fast, Visible Improvements
✅ Focused, Functional Ingredients
✅ Focused, Functional Ingredients
❌ Generic Formulas, No Experts
❌ Slow or No Results
❌ Slow or No Results
❌ Focused on Sales, Not Dogs
Why Your Pup Needs Daily Omega-3 Skin & Coat Support
- Reduces Shedding & Dander – Wild Salmon Oil & Omega-3s nourish from the inside, minimizing hair fall and keeping your home cleaner.
- Promotes a Shiny, Soft Coat – Essential fatty acids help bring out a lustrous, silky finish.
- Tasty & Easy to Give – No pills or powders. Just a soft, salmon-flavored chew that feels like a treat — but works like targeted skin & coat support.
- Relieves Dryness & Itching – Biotin + Vitamin E support moisture balance and protect against irritation.
- Supports Allergy Defense – Zinc and antioxidants help protect against environmental irritants.
- PhD-Endorsed, Premium Quality
Crafted in a GMP-certified facility, with no wheat, soy, artificial additives, or fillers — just clean, high-quality ingredients you can trust.
Cooper’s Journey to Stronger Health and Energy
Uncomftable with Itchiness
Before starting supplements, Cooper couldn’t stop scratching. His skin was dry and flaky, and constant itching made him restless — early signs of allergies and inflammation taking a toll on his comfort.
Visible Relief & Calmer Skin
After just a few months, the itching started to slow down. Redness faded, his skin began to repair itself, and he finally enjoyed naps and playtime without constant irritation.
Happy and Allergy-Free
Now, Cooper is living his best life — no more non-stop scratching, hotspots, or discomfort. With daily omega support, his skin is soothed, his coat is soft and shiny, and he’s back to enjoying every moment itch-free.
Power Up Your Dog’s Skin & Coat — Every Single Day
Pup Choice Omega-3 Skin & Coat Chews deliver targeted support with wild salmon oil, biotin, zinc, and vitamin E — helping your pup maintain a soft, shiny coat, reduce shedding, and soothe natural itching. Packed with effective, all-natural ingredients, they help protect your dog’s skin barrier and support allergy resilience. Start nourishing skin health today and help your pup look and feel their absolute best.
Key Ingredients
Wild Salmon Oil
Rich in naturally occurring omega-3 fatty acids, wild salmon oil works internally to hydrate the skin, fight inflammation, and enhance coat gloss. Even in good diets, many dogs lack enough of these essential oils — salmon oil helps close that gap, promoting a smoother, more lustrous fur.
Omega-3 Fatty Acids
Omega-3s (especially EPA & DHA) act as internal anti-inflammatories, helping to calm irritation, support skin barrier integrity, and reduce itching. They also play a vital role in moisture retention, helping the skin stay supple and reducing flakiness and dryness.
Omega-6 Fatty Acids
Linoleic acid, a key omega-6, is a crucial structural building block of skin lipids. It helps maintain the skin’s barrier, locking in moisture and reducing water loss from the skin’s surface. When balanced (with omega-3), it supports healthy skin renewal and resilience.
Biotin
Biotin (vitamin B7) supports fatty acid metabolism and the formation of keratin — the core protein of hair and skin. Even subtle biotin insufficiency can lead to brittle fur, dull coat, and skin dryness, so including biotin helps maintain softness, strength, and overall coat vitality.
Zinc
Zinc is a vital trace mineral for skin health: it aids wound healing, supports cellular regeneration, and reinforces the skin barrier. Dogs with zinc insufficiency often show scaling, crusting lesions, and poor coat condition. Ensuring adequate zinc helps prevent dermatitis-like symptoms and strengthens the skin.
Vitamin E
Vitamin E is a potent antioxidant that shields skin cells from oxidative damage, helping preserve the integrity of skin lipids and cell membranes. It also supports skin repair and reduces signs of dryness or rough texture, contributing to a more even, healthier coat.
R.H.
My dog loves them — soft, easy to chew. Within weeks, his coat was noticeably shinier and the constant scratching had dropped a lot. Highly recommend.
Singleton
These treats have really helped my pup’s dandruff and dry patches. He used to scratch all the time; now he’s calmer, and his fur feels so soft. The only minor thing is a hint of fish smell, but it’s not bad.
Emily Johnson
I’ve been using StrellaLab Omega chews for over a year for my two dogs. Their itching has almost completely stopped and their coats look more lustrous than ever.
Michelle
Tasty and effective — my Corgi’s coat became glossy, and I saw less hair everywhere in just a month. Very pleased with the difference this made.
Dewi
After trying many supplements, these are the first ones that my dog eats eagerly—and the results show. His skin is calmer, the shedding’s reduced, and his fur has that healthy shine. Love them.
Trevor & Amber
Great product. My dogs have been using these chews for a while now, and they have really nice, shiny coats. Also, these chews are easier to give than oils — my dogs think they’re treats!
Pup Choice’s Omega-3 Skin & Coat Chews deliver a concentrated, all-natural blend of wild salmon oil, biotin, zinc, and vitamin E — formulated to nourish your dog’s skin, reduce shedding, calm allergy responses, and bring out a glossy, healthy coat. I wholeheartedly recommend them to help your pup look and feel their absolute best.
Dr. John E. McCarthy III, Ph.D,University of Cambridge
